SOURCE

<div id="wrap">
    <div id="text">TEXT</div>
    <div id="bg"></div>
</div>

#wrap {
    position: relative;
    width: 600px;
    height: 300px;
}

#text {
    position: absolute;
    width: 100%;
    height: 100%;
    z-index: 1;
    font-size: 200px;
    font-weight: bold;
    background-color: white;
    mix-blend-mode: lighten;
    text-align: center;
    line-height: 300px;
}

#bg {
    position: absolute;
    z-index: 0;
    width: 100%;
    height: 100%;
    background-image: url('http://t7.baidu.com/it/u=3616242789,1098670747&fm=79&app=86&size=h300&n=0&g=4n&f=jpeg?sec=1591687546&t=cdbfaa50c5e9db538da8c9b4e974ece4')
}